Monday, 26 April 2010

Future investment trends

Making money using the Internet The main goal with the Internet is to bring in site traffic. This traffic is monetised through running advertisements (e.g. Google Ads). A metaphor would be a heavily used road (your web site), and the passing traffic is monetised through the use of signboards/billboards (Google Ads). Therefore, the guidelines are: 
1) A website that is free to use by visitors 
2) A website that is convenient 
3) A website that requires frequent visits by the same users (daily, weekly, etc) 
4) A website that can be transformed into a mobile app (iPhone App, Android App) to broaden the user base to include mobile phone users 
5) Sending a push email to subscribers with a "preview" headline, so that users click and re-directed to your website for the full article 

 The growth area is to identify business models that: 
1) Use geo-location by leveraging the GPS functionality provided on mobile phones (Google Maps, reviews of shops, suggestions of restaurants, etc) 
2) Use photo information by leveraging the camera provided on mobile phones (e.g. Google Goggles, augmented reality, etc) 
3) Stream audio/video rather than mere static text/graphic data 

  China China doesn't need to import technology or standards from other countries. It will develop its own (e.g. bypass Blu-Ray by developing its own HD standard). Also, since they do not have existing reliance on particular industries they can leap frog certain industries. A good example is that they may develop electric cars to bypass internal combustion engine cars for the mass market. After they have developed for their domestic market and have reached economies of scale and keep the costs low, they can export to foreign countries to undercut existing technology used in these foreign countries. Video conferencing such Skype-enabled High Definition televisions may also be a major growth area. It would provide a relatively cheap way for mass market of China to connect with the rest of the world.

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